Life’s too short to wear boring sneakers.
Don’t make it even shorter, SneakAhead Now!
The What
SneakAhead is a global campaign aiming to fast-track sustainable practices in the sneaker industry because its way too slow…
We are a group of sneakerheads and sneaker lovers calling on the world’s greatest sneaker brands to radically reduce their negative impact and step up their sustainability game. We are running out of time and must sneak ahead now.
We want our favourite sneakers to be made sustainably.
The campaign consists of an open letter to the biggest sneaker brands: Nike, adidas, Asics, Puma, New Balance, Reebok, Vans, Converse…
The Why
Most sneakers are made using highly polluting materials that contribute to global warming. Despite the big green claims made by the biggest sneaker brands’, they are in fact dragging their feet with small incremental improvements and pledges as currently only 5% of sneakers are sustainable.
We think sustainable sneakers should be the norm not the exception.
The sneaker industry is one of the world’s most environmentally damaging industries; it is at least a decade behind the rest of the fashion industry in terms of workers’ rights, environmental practices and transparency.
The How
Ready to SneakAhead?
There are various ways you can get involved in our campaign and help drive positive change in the sneaker industry. .
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