We are a group of sneakerheads and sneaker lovers with a common goal to drive positive change in the sneaker industry.

We want our favourite sneakers to be made sustainably. That’s why we started SneakAhead , a global campaign aiming to fast-track sustainable practices in the sneaker industry.

The campaign consists of sneaky creative actions and an open letter to the biggest sneaker brands: Nike, adidas, Asics, Puma, New Balance, Reebok, Vans, Converse…

Contributors

Franklin Boateng AKA King of Trainers

@kingoftrainers - UK’s biggest sneaker personality
Marcos Cabrera

@marcos_cabrera - Sneakerhead & Artist - his “mind-blowing” sneaker art features on our homepage banner
Darcy Thomas

@immrdarcy - Sneakerhead, filmmaker, creative producer, BAFTA Award Winner
Kody Mason

@kodymasonn - Sneakerhead & Artist - his striking iceberg sneaker art piece features on our ‘The Why’ page top banner
Darya Badiei

Working on a degree of the highest rank in sustainable luxury fashion
Sven Segal

@sustshoe - sustainable sneaker geek, sci-fi footwear creator for Star Wars and Star Trek
Tansy Hoskins

Scribbler who wrote FOOT WORK: What Your Shoes Tell You About Globalisation
Gavin Turk

British Artist - Created a highly disposable looking sneaker to raise awareness about our campaign (as part of The Great Imagining exhibition)
Prof aladin aladin

Artist and sneaky strategic wizard
Vanessa Podmore

Footwear supply chain maestro
Maybe you?